Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced along with a choice of a new family saloon or a meaningful Rolls Royce for on the same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a real estate improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal aim of this was the fact that the big boys in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of level of competition were offering. Moving into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was too high. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the quality.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as virtually all those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely similar.

Where some companies fell down though was when we asked them everything they were going you want to do to help us to sell their products. The lack of promoting support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put ended up being see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from food with caffeine . suppliers for years, so why whenever they not share on the inside start-up cost?

There were six companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or through proving samples freed from charge. Two companies totally outshined away from the conversations and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to become the market leader in the forthcoming had obviously done their homework and erect cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations too as promoting tool. This amazing site has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including an online ordering unit.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

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